1. ArchViz Theory – An Introduction

Almost two decades ago Architectural Visualisation became an independent field, with many emerging studios focusing exclusively on it, having no involvement in the design process. Traditionally, the visual representation of an architectural project was one of the architect’s tasks. Whether hand drawings or computer generated images (3D renders), the visuals were translations of abstract drawings aiming to […]

2. ArchViz Theory – Art vs. Political Statement

An ArchViz studio should have a distinct vision and a set of core values. What do these images that you produce mean to you? What do you aim to achieve by creating them? Is your desire to make art, be creative and express your inner self? Or is it to contribute to a better society and […]

3. ArchViz Theory – Landscape and Transformation

As finite beings, we perceive the world around us through a range of mediators. The goal of perception is by no means to offer an accurate image of the world, but rather to help us survive, orient in space and make use of what is around us. Furthermore, neuroscientists tell us that our brains filter […]

4. ArchViz Theory – Exploration and the Sublime

1. EXPLORING THE LANDSCAPE The main goal of the Architectural Visualiser is to represent a particular landscape in a creative way. But why would anyone think that visualisation is about landscape? Many see it as being related to a particular 3D object – the building or public space that needs to be advertised, treated like […]

5. ArchViz Theory – Brief Introduction to Phenomenology

1. BRIEF INTRODUCTION TO PHENOMENOLOGY For practical purposes, I have divided the creative processes involved in the production of architectural visualisations into two categories: first – the exploration of the particular landscape that needs to be represented; second – the graphic representation of the landscape. In this article I will focus on the exploration part, […]

6. ArchViz Theory – Representing Concreteness

1. ARCHITECTURAL VISUALS – MORE THAN STAGE SETS FOR THE EYE In the previous article we discussed the role played by our senses while exploring a particular landscape. Now we will turn our attention to the process of representation and find concrete ways in which a Visualiser can evoke tactile cues through 3D renderings or other types […]